| Discipline | Marketing |
|---|---|
| Language | English |
| Edited by | Kelly D. Martin and Maura L. Scott |
| Publication details | |
Former name(s) | Journal of Marketing & Public Policy; Public Policy Issues in Marketing |
| History | 1979–present |
| Publisher | American Marketing Association (United States) |
| Frequency | Quarterly |
| 6.343 (2021) | |
| Standard abbreviations | |
| ISO 4 | J. Public Policy Mark. |
| Indexing | |
Journal of Public Policy & Marketing | |
| ISSN | 0743-9156 (print) 1547-7207 (web) |
| LCCN | 84643643 |
| JSTOR | jpublpolimark |
| OCLC no. | 10339729 |
Journal of Marketing & Public Policy | |
| ISSN | 0748-6766 |
| JSTOR | jmarkpublpoli |
| LCCN | 84649780 |
| OCLC no. | 8713710 |
Public Policy Issues in Marketing | |
| ISSN | 2328-8469 |
| LCCN | 80649443 |
| OCLC no. | 6801744 |
| Links | |
Journal of Public Policy & Marketing is a quarterly peer-reviewed academic journal published by the American Marketing Association. It covers all aspects of the intersection of marketing and public policy.[1] It was originally established in 1979 as Public Policy Issues in Marketing, and renamed itself to Journal of Marketing & Public Policy 1982 for one year, before settling on the current name in 1983.[2]
- ^ Wilkie, William L.; Moore, Elizabeth S. (2003). "Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development". Journal of Public Policy & Marketing. 22 (2): 116–46. doi:10.1509/jppm.22.2.116.17639. S2CID 144828721.
- ^ Sprott, David E.; Miyazaki, Anthony D. (2002). "Two Decades of Contributions to Marketing and Public Policy: An Analysis of Research Published in Journal of Public Policy & Marketing". Journal of Public Policy & Marketing. 21 (1): 105–25. doi:10.1509/jppm.21.1.105.17606. S2CID 154471655.
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